Graco 2014 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2014 Graco annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 23

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23

Newell Rubbermaid 8 2014 Annual Report
With leading brands such as Irwin®, Lenox® and
Rubbermaid® Commercial Products, our Tools
and Commercial Products segments will continue
to benefit from the ongoing infrastructure build
out in the developing world and a global focus on
hygiene and health. These businesses are growing
nicely in the emerging markets, most notably Brazil
and China, and their relatively small market shares,
combined with solid innovation and investments
in marketing, sales and manufacturing, give them
plenty of runway for continued strong growth,
even in the face of slowing macros.
In 2014, core sales in the Tools segment rose
6.3 percent, reflecting strong global growth,
including a double-digit core increase in Latin
America. These results were supported by robust
marketing campaigns, including our global National
Tradesmen Day events and enhanced in-store
merchandising. In Brazil, Irwin successfully expanded
its product oerings to 19 categories and gained
additional distribution.
The Commercial Products segment grew core
sales 7.2 percent in 2014, fueled by pricing and
strong innovation in our core cleaning, material
handling and waste product categories. Key new
products include vented Rubbermaid® BRUTE®
containers that require less lifting force to remove
the liners and the Rubbermaid HYGEN™ Disposable
Microfiber cleaning system that filters out
99 percent of microbes.
Tools
Irwin created National
Tradesmen Day to
show appreciation and
gratitude for skilled
workers like carpenters,
woodworkers, roofers,
bricklayers, plumbers,
electricians and auto
mechanics. National
Tradesmen Day is now
celebrated in our key
markets across the
globe, including Brazil.
Writing
In markets across
the globe, including
Latin America, we have
increased advertising for
the Paper Mate® InkJoy®
platform. As a result,
we have expanded
distribution and boosted
sales in key markets
such as Mexico, where
Paper Mate gained
500 basis points of
market share in 2014.
Commercial
Products
Our Commercial Products
growth eorts in Latin
America are focused on
expanding distribution
and gaining market share
in key verticals such as
Healthcare, Hospitality
and Manufacturing.
Winning Bigger in Latin America
WIN BIGGER BUSINESS
ARE WINNING BIGGER
(CONTINUED)
GROWTH