Graco 2014 Annual Report Download - page 11

Newell Rubbermaid 11 2014 Annual Report
ACQUISITIONS
COMPLETED
3>$265
MILLION ACCRETIVE
INCREMENTAL ANNUAL
SALES FROM
ACQUISITIONS
GROWTH, MARGIN
AND EARNINGS
IGNITE
HOLDINGS
BUBBA
BRANDS
BABY
JOGGER
STRENGTHENING
THE PORTFOLIO
TO ACCELERATE
GROWTH
and bubba give us market penetration and leadership
across price tiers in prime retail channels.
Baby Jogger, a designer and marketer of premium
strollers, is the perfect upmarket complement to
our trusted Graco® brand. Perhaps best known for
its award-winning City Mini® stroller, Baby Jogger
oers a full line of quality products designed for
modern, urban, active parents. With sales in more
than 70 countries, Baby Jogger also enhances the
scale of our Baby business in geographic markets
outside North America.
In 2014, we drove our Growth Game Plan further
into action by completing three strategic acquisitions
that complement our existing business, broaden
our access to faster-growing categories and are
accretive to growth, normalized operating margin
and normalized earnings per share. The addition
of the Contigo®, bubba® and Baby Jogger® brands
to the portfolio represents a critical step forward in
Newell Rubbermaid’s transformation into a larger,
faster-growing, more profitable company.
As consumers increasingly seek attractive,
functional and long-lasting products to support
their active, on-the-go lifestyles, the durable
beverage container category is large, fast-growing
and on trend. Contigo and bubba — leading
designers and marketers of on-the-go thermal and
hydration beverage containers — provide immediate
access to this attractive market, adding significant
value as a complement to our existing Rubbermaid
Consumer food and beverage business. These
brands are renowned for their dierentiated design
and patent-protected product functionality. Contigo
Baby Jogger
Baby Jogger
revolutionized the
stroller market with
its lightweight, easily
portable City Mini®
platform and other
products featuring its
patented one-hand
“quick-fold” technology,
making it the choice for
urban parents on the go.
bubba
Known best for its
distinctive keg-shaped
mugs, bubba oers a full
line of mugs, tumblers,
sport bottles, sport
jugs and kids’ bottles
that deliver superior
hot and cold insulating
performance and
unmatched styling, all
at an incredible value.
Contigo
With a passionate
focus on consumer-
driven design, product
performance and
constant innovation,
Contigo has set
the standard as the
premium leader in the
on-the-go thermal and
hydration beverage
containers market.
Accretive Acquisitions
GROWTH