Graco 2014 Annual Report Download - page 7

Newell Rubbermaid 7 2014 Annual Report
WIN BIGGER
BUSINESSES
ARE WINNING
BIGGER
As part of our Growth Game Plan strategy, we have
assigned each of our businesses specific portfolio
roles based on their growth prospects and right-to-
win in emerging markets. Dubbed “Win Bigger,” our
Writing, Tools and Commercial Products segments
will be the key drivers of accelerated growth and
geographic expansion. In 2014 these three businesses,
which represent nearly 60 percent of the portfolio,
delivered combined core sales growth of 7.3 percent.
The Win Bigger segments have been our first priority
for brand-building and capability investments, and
their success gives us reason to believe in the promise
of a faster-growing, more global, more profitable
Newell Rubbermaid.
Our Writing segment’s portfolio of brands is the
share leader in a global, highly fragmented, $19 billion
retail market. Our strong brands such as Sharpie®,
Paper Mate®, Expo® and Parker® position us well
for sustainable growth and continued market share
gains, particularly in emerging markets where incomes
are rising and educational tools such as writing
instruments are increasingly valued.
In 2014, the Writing segment grew core sales
7.8 percent, led by strong double-digit core growth
in Latin America and healthy mid-single-digit
growth in North America. We significantly increased
advertising and marketing support for our global
Paper Mate® InkJoy® platform, which has fueled
distribution gains and increased consumer demand.
In both North America and abroad, we drove
category growth and gained market share during
the critical Back-to-School seasons with strong
sell-in and good replenishment orders thanks to
compelling innovation, exciting advertising and
better in-store placement and merchandising.
2014 WRITING CORE
SALES GROWTH
7.8%6.3%7.2%
2014 TOOLS CORE
SALES GROWTH
2014 COMMERCIAL
PRODUCTS CORE
SALES GROWTH
GROWTH