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Newell Rubbermaid 20 2014 Annual Report
TOTAL COMPANY CORE SALES
Years Ended December 31, 2014, 2013 and 2012
($ amounts in millions)
YEAR-OVER-YEAR
AS REPORTED CORE SALES
(1)
INCREASE (DECREASE)
Current Prior Current Prior Incr. Excl. Currency Excluding Including Currency Core Sales
Year Year Increase Year Year Increase Acquisitions Acquisitions Impact Currency Currency Impact Acquisitions Growth(1)
Sales         ()   ()  
Sales       —  ()   ()  
Sales       —  ()   ()  
WIN BIGGER CORE SALES
Year Ended December 31, 2014
($ amounts in millions)
YEAR-OVER-YEAR
AS REPORTED CORE SALES
(1)
INCREASE (DECREASE)
Currency Excluding Including Currency
2014 2013 Increase 2014 2013 Increase Impact Currency Currency Impact
Writing       ()   ()
CommercialProducts       ()   ()
Tools       ()   ()
Total       ()   ()
() “CoreSales”isdeterminedbyapplyingafixedexchangeratecalculatedasthe-monthaverageintheprioryeartothecurrentandprioryearlocalcurrencysalesamountswiththe
dierencebetweenthechangein“AsReported”salesandthechangein“CoreSales”reportedinthetableas“CurrencyImpact”CoreSalesGrowthexcludestheimpactofcurrency
andacquisitions
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
HIGHLIGHTS
NON-GAAP FINANCIAL MEASURES
This report contains non-GAAP financial measures within the meaning of Regulation G promulgated by the Securities and Exchange Commission and includes a
reconciliation of these non-GAAP financial measures to the most directly comparable financial measures calculated in accordance with GAAP. While the company
believes that these non-GAAP financial measures are useful in evaluating the company’s performance, this information should be considered as supplemental in nature
and not as a substitute for or superior to the related financial information prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may
dier from similar measures presented by the other companies.