Fujitsu 2004 Annual Report Download - page 8

6
Future Management Direction
My goal in fiscal 2004 is to move beyond the
restoration of our financial health and make Fujitsu a
strong company for the benefit of customers,
employees and shareholders.
A strong Fujitsu will be able to provide solutions
worldwide that are optimized for each customer’s
situation; it will be a company in which others can put
their trust for their important IT needs; it will be a
company that can reward employees for their efforts;
and it will be a company that can deliver solid returns
to shareholders.
To achieve this, I believe there are three important
things we need to do:
1. Secure steady profitable growth,
2. Demonstrate leadership in products and
technologies,
3. Cultivate excellence in human resources and
management.
In addition, I have set forth four key challenges we
must meet in order to make Fujitsu a strong company.
We will work to strengthen the competitiveness of
our products, reform our business processes and
reevaluate our operational and product structures
to ensure that we are able to generate profits even
amidst a harsh business environment.
1. Strengthen our existing businesses
We will step up our efforts in three key areas with
future growth potential: markets related to
ubiquitous networking, the small and mid-sized
enterprise market, and overseas markets.
2. Create and cultivate new businesses
Based on the following, we will work to reform the
overall structure of the Fujitsu Group.
1. Create an organization that is easy for
customers to understand.
2. Accelerate responsiveness to customers.
3. Provide seamless support throughout the
customer’s IT system lifecycle.
4. Eliminate overlap and competition among
business operations and functions.
Two examples of these reforms are the agreement
reached with Fujitsu Support and Service Inc. to
make it a wholly owned subsidiary in order to
strengthen our support and operational services
businesses, and the realignment of our sales and
systems engineering groups in order to create an
organization that is closer to the customer.
3. Reform our organization and approach
To better deal with a constantly evolving market
and rapidly changing customer needs, we will
reform our management systems, including
changing traditional ways of doing things and
organization, as well as enhancing our own IT
systems.
In order to implement these measures, it is
essential that Fujitsu employees the world over
share a common mindset and sense of purpose.
Toward that end, we have established The FUJITSU
Way as our basic set of principles. I believe that
abiding by these principles – both as a corporation
and as individual employees – is fundamental to
forming a strong company.
4. Reform our management systems