Fujitsu 2004 Annual Report Download - page 23

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Today, thanks to the high-quality patents that we have secured and the rights that they provide, we are able to
deal with other companies from a position of strength. A notable example is the very significant licensing
revenue contributed by the patents we hold for our pioneering developments in plasma display panel and SAW
(Surface Acoustic Wave) filter technologies.
3. Leveraging Intellectual Property
21
Infringing on the patent rights of other companies would result not only in problems for us but also cause tremendous difficulties
for our customers. At every stage – from R&D through commercialization – we take exhaustive precautions to prevent any
potential infringement of the patent rights of other companies. At the same time, we take appropriate measures to deal with any
infringement of Fujitsu’s patent rights by third parties.
(4) Trademarks
Along with seeking to cultivate a corporate brand in which customers can place their trust, we are working to maintain and increase the
value of the brand. We have established rules for the use of the Fujitsu brand name by both domestic and overseas affiliates in
order to maintain consistency. In addition, we have registered and are working to protect this trademark in over 150 countries to ensure
that no trademark-related problems impede our international business.
(5) Copyrights
As a basic principle, we seek to secure copyright protection for the software we develop. Protection of these copyrights is not only
essential from the perspective of maintaining competitive advantage but also is important in terms of improving quality and speeding
delivery, thus making it possible to provide customers with better products and services. With respect to the use of other companies’
software, we have established an internal monitoring unit and taken other measures to assure that we do not infringe on other
companies’ copyrights.
Obtaining patents contributes to our ability to maintain competitive leadership in our businesses. We are working to elevate the
quality of our patents by securing patents for technologies that others have no choice but to use.
As of April 2004, Fujitsu had registered and holds approximately 32,000 patents worldwide.
Obtaining High-Quality Patents
A Global Patent Portfolio
Involvement in Standardization
In order to play a leading role in the
standardization of technologies, we are
actively participating in various standardization
organizations. We also take into consideration
future standardization implications when
seeking to obtain patents.
In keeping with the globalization of our
business, we are building a broad
international patent portfolio by securing
patents in Europe and the US, as well as in
other countries in Asia.
Our Global Patent Portfolio
In order to acquire high-quality patents, it is essential that there be an objective evaluation of our own
discoveries in relation to the patents and technologies of other companies. We are putting into place a
structure that brings together inventors and the Intellectual Property Group for this purpose.
qPatent Portfolio
wEmphasis on “Quality” in Patent Filings
eRespecting Other Companies’ Patents