Fujitsu 2003 Annual Report Download - page 16

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14
Software and Services
Business Strategy
While market conditions in the IT sector as a whole remain difficult, there are several areas of
growth for our software and services business. In addition to the e-Japan initiative and strong
sales to the healthcare and automotive sectors, there is growing demand for outsourcing
services as well as supply chain management (SCM)and enterprise resource planning (ERP)
software products. In a survey of Fujitsu’s customers, more than half identified as priority areas
customer relationship management (CRM)and sales support, as well as financial and accounting
management. According to the same survey, IT managers cited system security and the ability
to plan for and propose system improvements as major issues.
To keep pace with these changing customer needs, and taking into account the full array of
our customers’ various IT-related processes, we are placing special emphasis on providing
ongoing information system consulting, planning, application development, outsourcing and
security services covering the complete system lifecycle. Assigning customer-specific system
engineers, we go beyond just building pieces of an IT system and seek to address what our
customers need from an IT system, whether it entails running their systems under an
outsourcing contract or maintaining their application programs. In other words, it is our job to
understand what our customers’ goals are and help them achieve those goals.
To increase productivity and accelerate the system development cycle, we are advancing the
use of standardized components and templates for discrete business processes as system
building blocks. The benefits to the customer are higher quality, lower cost and faster delivery.
In fiscal 2002 our services units in Europe and North America returned to a profitable footing,
and they are now aggressively developing new business focused on the outsourcing market and
catering to the needs of governments and public sector institutions.
Delivering End-to-End, Full Lifecycle Services for Customers' IT Systems