Ford 2014 Annual Report Download - page 67

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
Asia Pacific Africa Segment. The following two charts detail the key metrics and the change in 2013 pre-tax results
compared with 2012 by causal factor.
As shown above, full-year wholesale volume and revenue improved 30% and 17%, respectively, compared with a
year ago. Operating margin was 3.5% and pre-tax profit was $415 million, both substantially improved from last year’s
results.
Our market share in the region was a record 3.5% for the full year, up by 0.7 percentage points compared with 2012.
The improvement was driven by China, where our market share for the full year rose to a record 4.1%, up by 0.9
percentage points compared with 2012.
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