Ford 2014 Annual Report Download - page 52

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
The decrease in pre-tax profit for 2014 compared with 2013 is more than explained by unfavorable exchange, higher
costs (primarily driven by higher inflation), and lower volume, offset partially by favorable net pricing. The higher net
pricing reflects partial recovery of the adverse effects of high local inflation and weaker local currencies, along with pricing
associated with our new products. The full year loss includes $426 million of adverse balance sheet exchange effects,
related primarily to the devaluation of the Venezuela bolivar in the first quarter.
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