Ford 2014 Annual Report Download - page 40

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
Drive Innovation in Every Part of Our Business
Our third priority is to drive innovation in every part of our business. Our industry is rapidly evolving, and new
technology is having a significant impact on our business.
We are a technology leader providing innovations consumers demand today while developing affordable, accessible
solutions to help meet the needs of future transportation. Our approach to innovation is to employ an “Innovation
Mindset”— by asking questions, challenging customs, and taking intelligent risks—all across the Company, in every part
of the business. Innovation is driven by individuals and teams that find new ways to approach existing problems in a
quest to make the world a better place.
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