Ford 2014 Annual Report Download - page 40
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Please find page 40 of the 2014 Ford annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
Drive Innovation in Every Part of Our Business
Our third priority is to drive innovation in every part of our business. Our industry is rapidly evolving, and new
technology is having a significant impact on our business.
We are a technology leader providing innovations consumers demand today while developing affordable, accessible
solutions to help meet the needs of future transportation. Our approach to innovation is to employ an “Innovation
Mindset”— by asking questions, challenging customs, and taking intelligent risks—all across the Company, in every part
of the business. Innovation is driven by individuals and teams that find new ways to approach existing problems in a
quest to make the world a better place.
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