Electrolux 2015 Annual Report Download - page 67

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Recommendations from analysts
After Q4
2014
After Q1
2015
After Q2
2015
After Q3
2015
After Q4
2015
Buy % % % % %
Hold % % % % %
Sell % % % % %
Performance of the Electrolux share
during the year
Positive organic growth
and improved underlying
profit. Outlook for European
market increased.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Good volume growth
in Europe and mix
improvements in most
business areas.
Positive organic
growth in all business
areas and sequential
recovery of operations
in North America.
Margin improvement in
EMEA and North America
and cost control in Latin
America. Strong cash flow
generation.
Q Q Q Q






Comments from analysts Electrolux B share Affärsvärlden General Index
• Slow start in
North America
• Appreciation of the US Dollar
• GE decides
to exit from
planned
acquisition
• Court process starts
for the acquisition of
GE Appliances
• Positive demand trend
in Western Europe
• Sharp weakening of the
Brazilian Real against
the US Dollar
• Brazil continues
to weaken
• Weakening macro
environment in Brazil
• Department of Justice
blocks the acquisition
of GE Appliances • Black Friday period begins
• Strong appliance
demand in the US
• Earnings improvement in
Europe continues • Dividend of SEK . per share • Actions taken to adapt cost
base in weak Brazilian market
• Cost-reduction
program initi-
ated in Small
Appliances
• New Frigidaire Professional line
launched in North America
• Agreement to acquire
Veetsan in China
• Expanding professional laundry
in new business segments
• North America launches first
connected air-conditioner
• Electrolux showcase “My Smart
Home” at IFA  in Berlin
ELECTROLUX INITIATIVES
EXTERNAL FACTORS
• Launch of Westinghouse cooking
appliances in Australia • World’s first connected steam
oven with camera is introduced
• Weakening demand in Russia and
Ukraine
• Slight tailwind from
commodity prices
ECTROLUX ANNUAL REPORT 