Electrolux 2015 Annual Report Download - page 53

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Electrolux
markets EMEA
Average number
of employees 
20,767
Market demand for major appliances
 compared to 
EgyptWestern
Europe
Eastern
Europe
AEG
AbsoluteCare
dryer
The AEG AbsoluteCare tumble
dryer, A+++ energy class,
takes care of hand-wash only
woolens and silks without
shrinkage. The AbsoluteCare
dryer removes consumers’
underlying distrust of dryers
and the fear that the dryer will
damage their clothes. This
means they can use the full
potential of the dryer without
having to worry about potential
damage.
Air-conditioner for
EMEA
The new Electrolux air-conditioner
uses smart technology and can be
monitored remotely via an app on
your mobile device. This new range
has already won a Red Dot Design
Award for its elegant Scandinavian
design and functionality. The
air-conditioners are being sold in
Saudi Arabia, UAE, Qatar, Oman,
Bahrain, Kuwait, Jordan and
Lebanon.
Cooking
with steam
Electrolux has a broad
and innovative range of
steam ovens on the market.
Innovative CombiSteam ovens
have been launched in Europe
under the Electrolux and AEG
brands. In , Electrolux
introduced, at IFA, the world’s
first connected steam oven,
with a built-in camera, under
the AEG brand. Consumers
can start and monitor their
cooking process remotely via
an app on a mobile device,
see page .
UX ANNUAL T 