Electrolux 2015 Annual Report Download - page 42

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Our values
Our employees are guided by a strong foundation and a common set of core
values. Throughout our more than -year history, three core values have
consistently united the aims of all people in Electrolux: Passion for Innovation,
Customer Obsession and Drive for Results.
Passion
for Innovation
Innovation is key to our success.
We are constantly looking for
new opportunities and new ways
to go forward. We are always
open to better ways of doing
things. We are not afraid of taking
risks. An innovation may be
anything new that is of value to
the customer.
Customer
Obsession
The wants, wishes and views of our
customers guide our every action.
We are interested in our customers
and continuously aim to learn more
about them and their needs. We
keep our promises to our customers,
and we capture insights about
and anticipate our customers’
future needs. We strive to create
added value for customers in all
aspects of our work, ultimately
aiming to deliver the best customer
experience.
Drive
for Results
We strive for a visible, measurable
benefit from everything we do.
We do not confuse effort with
results, and value matters more to
us than mere volumes. We focus
on the essential and always aim
for direct, simple, informal and
lean ways of working.
A solid foundation
Our foundation governs all of us in everything we do and,
perhaps most importantly, how we engage with each other
and our surroundings. The components of our foundation
can be applied to a variety of areas, from our relationships
with colleagues to the manner in which Electrolux conducts
business in growth markets.
Respect and Diversity
We are a team with diverse disciplines, functions, cultures
and organizations.
We promptly address any conflict or situation that may
involve disrespectful behavior.
We treat all individuals with kindness and fairness.
Ethics and Integrity
We are transparent, honest and fair in all relations, both
internally and externally.
We challenge the behavior and values of others – when
their actions conflict with the Electrolux code of business
ethics.
Safety and Environment
We pursue and promote actions that contribute to a safe
and sustainable environment.
We are willing to compromise short-term results at individ-
ual units to achieve sustainable Group results.
 ECTROLUX ANNUAL REPORT 
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