Electrolux 2015 Annual Report Download - page 14

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Electrolux vision
Electrolux is a leading global, appliance manufacturer, commanding strong
positions worldwide, and is the only player that offers complete solutions for both
consumers and professional users. The Group’s vision is to be the best appliance
company in the world as measured by customers, employees and shareholders.
Vision
The Electrolux vision is to be the best appliance company
in the world as measured by customers, employees and
shareholders.
Customers — Customers’ perception of Electrolux is
based on the products the Group sells and the service it
provides. The pace of innovation and the number of product
launches have increased in recent years while the demands
placed on products have become more rigorous. A new
product is only launched if at least % of the consumers in a
test group have expressed a preference for it above similar
alternatives in the market.
Employees — One of the key tools for Electrolux for mea-
suring employee satisfaction is the Employee Engagement
Survey (EES), which gauges such factors as motivation and
engagement among employees.
Shareholders — Through the combination of continuous
growth, high profitability and a small but efficient capital
base, Electrolux shareholders will receive a total return well
above the cost of capital.
The objective is also to develop smarter, more accessible,
resource-efficient solutions that meet people’s needs and
improve their everyday lives, and which contribute to sus-
tainable development for our planet. Respect for our global
environment and basic human rights is a prerequisite for
realizing the vision.
Financial goals over a business cycle
The financial goals set by Electrolux aim to strengthen the
Group’s leading, global position in the industry and assist in
generating a healthy total return for Electrolux shareholders.
To read more, see pages –.
Strategy
The Electrolux strategy is based on four pillars:
• Profitable Growth
• Innovation
• Operational Excellence, and
• People and Leadership.
The focus is on strengthening the position in Electrolux core
markets and increasing the share of sales in growth markets.
This will be achieved through greater speed in bringing
innovative products to market and through growth in new
segments, distribution channels and product categories.
In addition to organic growth, Electrolux sees potential to
grow through acquisitions. Electrolux is leveraging its global
strength and scope to increase efficiency and lower the cost
base by coordinating global operations, optimizing the
manufacturing footprint and reducing complexity. Dedi-
cated employees with diverse backgrounds and the Group’s
leadership in sustainability are necessary for Electrolux to
implement its strategy and achieve its goals.
Values
The Electrolux Group’s guiding business principles in com-
bination with a strong set of values form the core of the
company’s operations. The Group’s work in this area is also
covered in the Corporate Governance Report and the
Sustainability Report, which are available at
www.electroluxgroup.com.
 ELECTROLUX ANNUAL REPORT 2015
  