Electrolux 2008 Annual Report Download - page 8

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avsnitt
PRODUCT CATEGORIES — what we sell
BUSINESS AREAS — how we report
The Group’s products are
sold in more than 150
markets. The largest of
these are in Europe and
North America. Operations are organized in five
business areas. Consumer Durables consists of
four regional business areas, while Professional
Products is a single global business area.
In 2008, Electrolux sold
more than 40 million prod-
ucts. Almost half of them
were sold under the global
Electrolux brand. Consumer Products comprises
products for kitchens, fabric care and cleaning.
Professional Products comprises corresponding
products for professional users, e.g., industrial
kitchens, restaurants and laundries.
40
million
sold products
Sales on
150
markets
Consumer Durables, 93%
Kitchen, 57%
Laundry, 21%
Floor care, 8%
Other, incl. distributor sales,
services and spareparts, 7%
Professional Products, 7%
Food-service equipment, 5%
Laundry equipment, 2%
Consumer Durables, 93%
Europe, 43%
North America, 31%
Latin America, 10%
Asia/Pacific and
Rest of world, 9%
Professional Products, 7%
Share of sales
Share of sales
“Thinking of you” expresses the Electrolux offering: To maintain continuous focus on the
consumer, whether it’s product development, design, production, marketing, logistics or
service. Electrolux achieves profitable growth by offering products and services that are
preferred by consumers, that benefit people as well as the environment, and for which
customers are prepared to pay higher prices. Innovative products, lower costs and a strong
Electrolux brand create a foundation for improving Group profitability.
Operations
4