Electrolux 2008 Annual Report Download - page 58

Group Management
Hans Stråberg
President and CEO
Born 1957. M. Eng. In Group Management since 1998.
Joined Electrolux in 1983. Head of product area Dishwashers and Washing
Machines, 1987. Head of product division Floor Care Products, 1992.
Executive Vice-President of Frigidaire Home Products, USA, 1995. Head of
Floor Care Products and Small Appliances and Executive Vice-President of
AB Electrolux, 1998. Chief Operating Officer of AB Electrolux, 2001. President
and CEO, 2002.
Board Member of the Association of Swedish Engineering Industries,
N Holding AB, Roxtec AB and the Confederation of Swedish Enterprise.
Holdings in AB Electrolux: 61,597 B-shares, 90,000 options.
Enderson Guimarães
Head of Major Appliances Europe, Executive Vice-President
Born 1960. M.B.A. In Group Management since 2008.
Brand management and marketing manager with Procter & Gamble, Brazil,
1990–1991, and Johnson & Johnson, Canada, 1991–1997. Marketing Director
with Danone, Brazil, 1997–1998. Senior management positions with Philips
Electronics, Brazil and the Netherlands, 1998–2007. Joined Electrolux in 2008
as Senior Vice-President Product and Branding within Major Appliances
Europe. Head of Major Appliances Europe and Executive Vice-President of
AB Electrolux, 2008.
Holdings in AB Electrolux: 0 shares, 0 options.
Carina Malmgren Heander
Senior Vice-President, Human Resources and Organizational
Development
Born 1959. B. Econ. In Group Management since 2007.
Project Director at Adtranz Signal (Bombardier), 1989–1998. Vice-President
Human Resources of ABB AB, 1998–2003. Senior Vice-President Human
Resources of Sandvik AB, 2003–2007. Joined Electrolux in 2007 as Senior
Vice-President of Group Staff Human Resources and Organizational
Development.
Board Member of Cardo AB and IFL at the Stockholm School of Economics.
Holdings in AB Electrolux: 0 shares, 0 options.
Morten Falkenberg
Head of Floor Care and Small Appliances, Executive Vice-President
Born 1958. B. Econ. In Group Management since 2006.
Sales/marketing positions in Carlsberg Group, Denmark, 1980–1987. Senior
management positions within Coca-Cola Company, 1987–2000. Senior Vice-
President of Alliances/Partnerships for TDC Mobile, 2001–2003. Joined
Electrolux in 2003 as Head of Floor Care and Small Appliances Europe. Head
of Floor Care and Small Appliances and Executive Vice-President of
AB Electrolux, 2006.
Board member of Velux A/S.
Holdings in AB Electrolux: 13,138 B-shares, 0 options.
Lars Göran Johansson
Senior Vice-President, Communications and Branding
Born 1954. M. Econ. In Group Management since 1997.
Account Executive of KREAB Communications Consultancy, 1978–1984,
President, 1985–1991. Headed the Swedish “Yes to the EU Foundation”
campaign for the referendum that determined Sweden’s membership in
the EU, 1992–1994. Joined Electrolux in 1995. Communications and Branding
include responsibility for Investor Relations as well as Public and Environmen-
tal Affairs.
Holdings in AB Electrolux: 19,327 B-shares, 19,902 options.
Ruy Hirschheimer
Head of Major Appliances Latin America, Executive Vice-President
Born 1948. M.B.A. Doctoral Program in Business Administration. In Group Man-
agement since 2008.
Executive Vice-President of Alcoa Aluminum, Brazil, 1983–1986. President
and CEO of J.I. Case Brazil, 1990–1994. President and CEO of Bunge Foods,
1994–1997. Senior Vice-President of Bunge International Ltd., USA, 1997–1998.
Joined Electrolux in 1998 as Head of Brazilian Major Appliances operations.
Head of Major Appliances Latin America, 2002. Executive Vice-President of
AB Electrolux, 2008.
Holdings in AB Electrolux: 33,621 B-shares, 5,000 options.
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