Electrolux 2008 Annual Report Download - page 21

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Electrolux sales in
Latin America have
improved substantially
since 2004.
Market, retailers and competitors
CORE APPLIANCES
Major market
• Brazil
Major retailers
• Casas Bahia
• Ponto Frio
• Lojas Pernambucanas
• Magazine Luiza
• Grupo Insinuante
VACUUM CLEANERS
Major market
• Brazil
Major retailers
• Casas Bahia
• Wal-Mart
Major competitors
• SEB Group
Quick facts
In 2008, products that had been launched within the
past three years accounted for approximately 70% of
Electrolux sales in Brazil.
Brazil, Electrolux
major market in the
region, accounts for
approximately 40%
of GDP in Latin
America. 40%
Since 2003, Electrolux sales of appliances
in Brazil have increased by approximately
156% in local currency.
15 6%
10,000
12,500
7,500
5,000
2,500
004 05 06 07 08
SEKm
04 05 06 07 08
Net sales in Latin America, 2004–2008
The Electrolux Chef
cooker was launched in
2008, in order to
strengthen the position
in the Brazilian medium-
price segment. The
cooker has an unusually
large oven and is very
easy to clean.
Major competitors
• Whirlpool
• Bosch-Siemens
• Mabe
• Esmaltec
17