Electrolux 2008 Annual Report Download - page 23

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In 2008, Electrolux
launched a new range
of built-in products in
Southeast Asia. The
launch is the biggest
so far by Electrolux in
the region.
35% core appliances
20% floor-care products
Market shares in Australia
CORE APPLIANCES
Major markets
• Australia
• Southeast Asia
• China
Major competitors
• Fischer & Paykel
• Samsung
• LG
• Haier
VACUUM CLEANERS
Major markets
• Australia
• South Korea
Major competitors
• Samsung
• LG
• Dyson
Markets and competitors
Quick facts
Since 2002, Electrolux value market share
in vacuum cleaners in South Korea has
gone from nil to almost 13% in 2008,
reflecting a strong marketing strategy that
has focused on,
and founded,
the premium
segment.
1,000
800
600
400
200
004 05 06 07 08
SEKm
Sales in Southeast Asia
Value market share of Electrolux-branded
built-in products in Australia
8
6
%
4
2
006 07 08
In 2006, Electrolux-branded products for the
profitable built-in segment were launched in
Australia. At year-end 2008, the value market
share was almost 7%. The Group also sells
built-in products under the Westinghouse
brand in Australia.
Electrolux
sales in Viet-
nam increased
by approximately 38% in 2008,
compared to the previous year.
Electrolux has launched
a new series of energy-
efficient refrigerators in
Australia and New Zealand.
Electrolux-branded models
commanded the 12 top
ratings on the Australian
Government’s energy rating
website for all two-door
fridges/freezers.
19