Electrolux 2008 Annual Report Download - page 2

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s
Contacts
Peter Nyquist
Vice President Investor Relations and
Financial Information
Tel. +46 8 738 67 63
Investor Relations
Tel. +46 8 738 60 03
Fax +46 8 738 74 61
E-mail ir@electrolux.se Concept, text and production by Electrolux Investor Relations and Solberg.
Contents
CEO statement 2
Electrolux business 4
Consumer Durables 5
Kitchen 5
Laundry 8
Floor-care 10
Europe 12
North America 14
Latin America 16
Asia/Pacific 18
Professional Products 20
Electrolux launch
in North America 24
Strategy 26
Product development 28
Brand 30
New products 32
Growth 34
Cost efficiency 36
Success in Australia 38
Sustainability 40
Our people 44
Remuneration 45
Financial review 46
Electrolux 90 years 50
Board of Directors
and Auditors 52
Group Management 54
Events and reporting 56
strong balance sheet and an effective
strategy give Electrolux a strong position
in the current economic downturn, and the
company is well prepared for a market recov-
ery. Our long-term goal of an operating margin
of 6% has not changed.
CEO statement, page 2.
chieving a significant position in the North
American premium segment is an important
part of the Electrolux strategy for profitable growth.
The Electrolux-branded products launched In
2008, are available at more than 4,000 retailer
floors.
Electrolux strategy, page 26.
Part 1 describes Electrolux opera-
tions and strategy.
Part 2 consists of the financial review,
sustainability report and corporate
governance report.
hinking of you” expresses the Electrolux
offering: To maintain continuous focus on
the consumer. Consumer Products comprises
products for kitchens, fabric care and cleaning.
Professional Products comprises correspond-
ing products for professional users.
Electrolux business, page 4.
OPERATIONS AND STRATEGY
ANNUAL REPORT 2008
A
A
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