Electrolux 2008 Annual Report Download - page 30

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annual report 2008 | part 1 | strategy
Cost
efficiency
Brand
Growth
Improved
operating
margin
Product
development
Electrolux is an innovative, consumer-oriented company in which
all product development grows out of insight into consumer
needs. “Thinking of you” is the basic theme of all operations, from
initial contact with a consumer to installation and service of sold
products. Planning of marketing campaigns is integrated at an
early phase of product development, and all activities are coordi-
nated for maximum impact. This creates a uniform, powerful
image of Electrolux across all product categories and markets.
The Electrolux product offering is improved continuously through
identification of rapid growth segments, product categories,
regions and sales channels. In the interest of creating long-term
competitiveness, Electrolux is implementing a comprehensive
program for savings in production and purchasing, which involves
relocating production to and increasing purchases from low-cost
countries.
Electrolux continues to work intensively on improving profitability. On the basis of a
competitive production system, among others, strong investments in new products for
the high-price segments and a strong Electrolux brand will enable the Group to
achieve the long-term goal of an operating margin of 6%.
The Electrolux strategy
Continuing reduce
production costs
The strategic model
26