Discover 2015 Annual Report Download - page 62

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-46-
Stock Performance Graph
The following graph compares the cumulative total stockholder return (rounded to the nearest whole dollar) of
our common stock, the S&P 500 Stock Index and the S&P 500 Financials Index for the period from November 30,
2010 through December 31, 2015. The graph assumes an initial investment of $100 on November 30, 2010. The
cumulative returns include stock price appreciation and assume full reinvestment of dividends. This graph does not
forecast future performance of our common stock.
Discover
Financial
Services S&P 500
Index
S&P 500
Financials
Index
November 30, 2010 ............................................................................................................ $ 100.00 $ 100.00 $ 100.00
November 30, 2011 ............................................................................................................ $ 130.30 $ 105.63 $ 88.83
November 30, 2012 ............................................................................................................ $ 229.00 $ 119.96 $ 108.99
December 31, 2012(1) .......................................................................................................... $ 211.92 $ 120.81 $ 113.96
December 31, 2013 ............................................................................................................. $ 309.83 $ 156.57 $ 151.80
December 31, 2014 ............................................................................................................. $ 364.40 $ 174.40 $ 171.69
December 31, 2015 ............................................................................................................. $ 295.57 $ 173.13 $ 165.72
(1) In 2013, we changed fiscal years creating a one month transition period in December 2012.
Item 6. Selected Financial Data
The following table presents our selected financial data and operating statistics. The statement of income data for
the calendar years ended December 31, 2015, 2014 and 2013, and the statement of financial condition data as of
December 31, 2015 and 2014 have been derived from our audited consolidated financial statements included
elsewhere in this annual report on Form 10-K. The statement of income data for the fiscal years ended November 30,
2012 and 2011, and the one month ended December 31, 2012, and the statement of financial condition data as of
December 31, 2013 and 2012, and November 30, 2012 and 2011 have been derived from audited consolidated
financial statements not included elsewhere in this annual report on Form 10-K.
In December 2012, our board of directors approved a change in our fiscal year end from November 30 to
December 31 of each year. This fiscal year change was effective January 1, 2013. As a result of the change, we had a
one month transition period in December 2012. The results for the one month ended December 31, 2012 is included in
this table.