Discover 2015 Annual Report Download - page 4

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To Our Shareholders:
It pays to Discover. That has been our tagline for 30 years since Discover was
launched in 1986. It still holds true today, even as the world around us continues
to evolve. More and more, consumers are embracing electronic payments and
direct banking. The continued moves to “digital,” “direct” and “mobile” create
opportunities and align very well with Discover’s vision to be the leading direct
bank and payments partner.
Change can also bring challenges. Enhanced regulatory expectations constrain the
return of capital to shareholders and require higher spending on compliance. We
are also in a dynamic and intensely competitive industry, and information security
in a digital age continues to be a major focus.
In this changing environment, Discover has maintained its focus on the customer—
the same focus that has guided us for 30 years. We have also continued to produce
solid nancial results, including one of the highest ROEs in banking.
Discover.com/company
David W. Nelms
Chairman and Chief Executive O cer