Dick's Sporting Goods 2011 Annual Report Download - page 30

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Our Stores
Each of our Dick’s stores typically contains five separately identifiable specialty departments. We
believe our ‘‘store-within-a-store’’ concept creates a unique shopping environment by combining the
convenience, broad assortment and competitive prices of large format stores with the brand names,
deep product selection and customer service of a specialty store. Our Golf Galaxy stores are designed
to create an exciting and interactive shopping environment for the golf enthusiast that highlights our
extensive product assortments and value-added services.
Store Design
We design our Dick’s stores to create an exciting shopping environment with distinct departments that
can stand on their own as authentic sporting goods specialty shops. Our primary prototype store is a
single-level store of approximately 50,000 square feet. Signs and banners are located throughout the
store allowing customers to quickly locate the various departments. A wide aisle through the middle of
the store displays seasonal or special-buy merchandise. Video monitors throughout the store provide a
sense of entertainment with videos of championship games, instructional sessions or live sports events.
We also have a prototype two-level store of approximately 75,000 square feet for those trade areas that
have sufficient in-profile customers to support it. Our current Golf Galaxy store model is based on a
prototype store that generally ranges from 13,000 to 18,000 square feet. The following table summarizes
store openings and closings for 2011 and 2010:
Fiscal 2011 Fiscal 2010
Golf Golf
Dick’s Galaxy Total Dick’s Galaxy Total
Beginning stores 444 81 525 419 91 510
New stores:
Single-level stores 35 - 35 26 - 26
Two-level stores 1 - 1 - - -
Golf Galaxy stores - - - - 2 2
Total new stores 36 - 36 26 2 28
Closed stores - - - (1) (12) (13)
Ending stores 480 81 561 444 81 525
Remodeled stores 14 - 14 12 - 12
Relocated stores - 1 1 2 - 2
In most of our Dick’s stores, approximately 83% of store space is used for selling and approximately
17% is used for backroom storage of merchandise, receiving and office space.
We seek to encourage cross-selling and impulse buying through the layout of our departments. We
provide a bright, open shopping environment through the use of glass, lights and lower shelving that
enable customers to see the array of merchandise offered throughout our stores. We avoid the
warehouse store look featured by some of our large format competitors.
Our Dick’s stores are typically open seven days a week, generally from 9:00 a.m. to 9:30 p.m. Monday
through Saturday and 10:00 a.m. to 7:00 p.m. on Sunday. Our Golf Galaxy stores are typically open
seven days a week, generally from 10:00 a.m. to 9:00 p.m. Monday through Friday, 9:00 a.m. to
8:00 p.m. on Saturday, and 10:00 a.m. to 6:00 p.m. on Sunday.
New Store Openings
Future openings will depend upon several factors, including but not limited to general economic
conditions, consumer confidence in the economy, unemployment trends, interest rates and inflation, the
availability of retail store sites on acceptable terms, real estate prices and the availability of adequate
8 Dick’s Sporting Goods, Inc. 2011 Annual Report