Dick's Sporting Goods 2011 Annual Report Download - page 21

Download and view the complete annual report

Please find page 21 of the 2011 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114

THE DICK’S SPORTING GOODS
COMMUNITY YOUTH PROGRAM
Our fl agship vehicle for community giving, we use
this program to donate sports equipment to youth
organizations across the nation, helping approximately
one million children every year with the gear they need
to stay in the game.
Our deep commitment to corporate responsibility comes to life through the Dick’s
Sporting Goods Foundation, which we established in 2010 to coordinate and guide our
philanthropic initiatives. In 2011, we continued to develop and administer a variety of
programs that enable our Company and our associates to give back to the many
communities where we live and work. These include:
CORPORATE RESPONSIBILITY
ST. JUDE CHILDREN’S RESEARCH
HOSPITAL THANKS AND GIVING CAMPAIGN
Since 2007, we have been a proud corporate partner in
this important campaign, which raises money to conduct
medical research and to provide treatment for children
with cancer and other catastrophic diseases.
LIVESTRONG
Developed by Nike and the Lance Armstrong Foundation
as a tool to fund cancer research, the LIVESTRONG
collection of apparel, footwear and fi tness equipment is a
prominent feature in our Dick’s Sporting Goods stores.
PROTECTING ATHLETES THROUGH
CONCUSSION EDUCATION (PACE)
PACE enables schools to conduct baseline cognitive
evaluations of their athletes, for use in accurately
assessing these athletes for concussions if they become
injured in the future.
19