Dick's Sporting Goods 2011 Annual Report Download - page 29

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The following table sets forth the approximate percentage of our sales attributable to the apparel,
footwear and hardlines categories for the periods presented:
Fiscal Year
Merchandise Category 2011 2010 2009
Apparel 29% 28% 28%
Footwear 19% 18% 16%
Hardlines (1) 52% 54% 56%
Total 100% 100% 100%
(1) Includes items such as sporting goods equipment, fitness equipment,
hunting and fishing gear and golf equipment.
Apparel
This category consists of athletic apparel, outerwear and sportswear designed for a broad range of
activities and performance levels as well as apparel designed and fabricated for specific sports in men’s,
women’s and children’s assortments. Technical and performance specific apparel includes offerings for
sports such as golf, tennis, running, fitness, soccer, baseball, football, and lacrosse, hockey, swimming
and cycling. Basic sportswear includes T-shirts, shorts, sweat suits and warm-up suits.
Footwear
This category consists of athletic shoes for running, walking, tennis, fitness and cross training, basketball
and hiking. In addition, this category also includes specialty footwear, including casual footwear and a
complete line of cleated shoes for baseball, football, soccer and lacrosse. Other important product lines
within the footwear category include boots, socks and accessories.
Hardlines:
Team Sports. This category consists of equipment and accessories for team sports such as
football, baseball, softball, basketball, hockey, soccer, lacrosse and tennis.
Outdoor Recreation. This category consists of equipment for hunting, fishing, camping and
water sports. Hunting products include rifles, shotguns, ammunition, global positioning
systems, hunting apparel, optics including binoculars and scopes, knives and cutlery, archery
equipment and accessories. Fishing gear includes rods, reels, tackle and accessories. Camping
equipment includes tents, sleeping bags, backpacks and other accessories. Equipment offerings
for marine and water sports include navigational electronics, water skis, rafts, kayaks, canoes
and accessories.
Golf. This category consists of golf clubs and club sets, bags, balls, teaching aids and
accessories in addition to a complete range of expert golf services, including custom club
fitting, club repair, and grip and shaft installation for drivers, irons and putters.
Fitness and Cycling. This category consists of fitness equipment, including treadmills, elliptical
trainers, stationary bicycles, home gyms, free weights and weight benches, and a dedicated
cycle shop, which offers a broad selection of BMX, all-terrain, freestyle and touring bicycles,
scooters and skateboards as well as bicycle repair and maintenance services. In addition, we
offer a full range of cycling accessories including helmets, bicycle carrier racks, gloves, water
bottles and repair and maintenance parts.
Dick’s Sporting Goods, Inc. 2011 Annual Report 7