Dick's Sporting Goods 2011 Annual Report Download - page 20

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Golf Galaxy has a singular mission: To give our customers everything they need to improve their
skills, increase their confi dence and get the most out of their playing time. We accomplish this by
providing a world-class selection of golf equipment, apparel, footwear and accessories from the
industry’s premier manufacturers. Our assortment includes products from trusted name brands
like TaylorMade-adidas Golf, PING, Titleist, Callaway Golf, Adams Golf, Cleveland, Nike Golf and
FootJoy, as well as our own private brands, which include Walter Hagen, Nickent, Slazenger and
Maxfl i. We also feature an extensive line of golf apparel from industry leaders such as Oakley and
Puma. We complement our merchandise selection with a host of value-added amenities, including
a club repair capability that parallels the services used by pros on tour, and a platinum club-
fi tting experience, which relies on a combination of customized gap analysis and launch monitor
data to ensure precision. Customers can test potential purchases on an array of in-store practice
facilities, including driving bays, full-sized putting greens and golf course simulators. We back
these advantages with our team of highly knowledgeable LPGA and PGA pros whose perspective
as the unbiased stewards of our customers’ games empowers them to expertly guide each player
to the best equipment for his or her particular needs.
At Golf Galaxy, our name says it all—our business literally revolves around
the game of golf, and this exceptional passion is clearly refl ected in our stores.
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