Dick's Sporting Goods 2011 Annual Report Download - page 22

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2010
Developed our eCommerce platform, setting the stage
for signifi cant growth of this channel in the future
Completed a detailed store growth analysis that identifi ed
substantial growth potential, including the opportunity to
open a total of at least 900 Dick’s Sporting Goods stores
in the U.S. alone
2009
Leveraged our third distribution center in Atlanta, driving
additional improvements in inventory management
Converted the Chick’s Sporting Goods stores acquired in
2007 into Dick’s Sporting Goods stores, fi rmly positioning
our brand in Southern California
Laid plans to move into a new headquarters building in
2010 to unite store support operations under one roof,
generate effi ciencies and position Dick’s for continued
growth
Dick’s enters 2012 with the same spirit that has fueled our progress for more than
six decades—a combination of drive, skill, commitment and passion for our business
that we share with the core athletes we serve. As we move ahead, we are using
these values to continue to distinguish Dick’s within our marketplace and to realize
high-quality growth.
Through these initiatives, we expect to continue to excel in our industry, and to provide
meaningful growth opportunities for our constituents—including the loyal shareholders
and employees who drive our success.
SHOWCASING
OUR SPIRIT
EXPANDING OUR GROWTH PLATFORM
2011
Expanded our store network by adding 36 new stores
Built our eCommerce platform, adding new functionality
and laying the foundation to integrate it more closely with
our brick-and-mortar stores
Developed several new inventory management
technologies for launch in 2012, including price
optimization and merchandise sizing and
packaging optimization
Laid plans to open a fourth distribution center in
Arizona, increasing our total network service capacity
to approximately 750 stores
20