Dick's Sporting Goods 2009 Annual Report Download - page 31

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•tax rates and tax policy;
•impact of natural disasters;
•national and international security concerns; and
•other matters that influence consumer confidence and spending.
Increasing volatility in financial markets may cause some of the above factors to change with an even greater degree of frequency
and magnitude.
Our quarterly operating results may fluctuate substantially, which may adversely affect our business and the market price of our
common stock.
Our net sales and results of operations have fluctuated in the past and may vary from quarter to quarter in the future. These
fluctuations may adversely affect our business, financial condition and the market price of our common stock. A number of
factors, many of which are outside our control, may cause variations in our quarterly net sales and operating results, including:
•general economic conditions;
•changes in demand for the products that we offer in our stores;
•lockouts or strikes involving professional sports teams;
•retirement of sports superstars used in marketing various products;
•sports scandals;
•costs related to the closures of existing stores;
•litigation;
•pricing and other actions taken by our competitors; and
•adverse weather conditions in our markets.
Our comparable store sales will fluctuate and may not be a meaningful indicator of future performance.
Changes in our comparable store sales results could affect the price of our common stock. A number of factors have historically
affected, and will continue to affect, our comparable store sales results, including:
•general regional and national economic conditions;
•competition;
•our new store openings;
•actions taken by our competitors;
•consumer trends and preferences;
•changes in the other tenants in the shopping centers in which we are located;
•new product introductions and changes in our product mix;
•timing and effectiveness of promotional events;
•lack of new product introductions to spur growth in the sale of various kinds of sports equipment; and
•weather.
Our comparable store sales could decline further than they did in the last fiscal year, and they may vary from quarter to quarter.
A decline in revenues or comparable store sales may cause the price of our common stock to decrease or to fluctuate
significantly.
Dick’s Sporting Goods, Inc. ¬2009 Annual Report 29