Dick's Sporting Goods 2009 Annual Report Download - page 3

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AUTHENTIC
Dick’s Sporting Goods is the largest and most profitable publicly held
full-line sporting goods retailer in the United States, with 419 Dick’s
Sporting Goods stores in 40 states, as well as 91 Golf Galaxy stores in
31 states. We have built our business through the disciplined execution
of our business strategy: To deliver an extensive selection of authentic
sporting goods in a specialty store environment. Year after year, our
commitment to this strategy has been the backbone of our success,
enabling us to drive growth and achieve strong financial and operational
performance relative to our peers despite market fluctuations. In 2009,
we continued to prove that we have what it takes to go the distance —
strengthening our balance sheet, reducing our debt, delivering solid
operational results and posting sound financial metrics, all within a
highly challenging business environment. We move forward with a
continued focus on building our strength and maintaining our industry
leadership position over the long term.
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Dick’s Sporting Goods Stores 4 1 9
Gof G xy Stores 91
Store Support Center
Distribution Centers
2003
2004
2005
2006
2007
2008
2009
163
234
255
294
340
384
419
CONSISTENT
STORE GROWTH
(Dick’s Sporting Goods Stores)
GOING THE DISTANCE
STRATEGIES FOR GROWTH
n Increase our presence and strengthen
our leadership positions in markets where
our brand is already established
n Target regions with high growth potential,
including California, Florida, Texas and
the Pacific Northwest
n Capitalize on opportunities to nearly
double the size of our chain to at least 800
locations nationwide over the long term
n Leverage our three distribution centers
to further improve inventory management
and facilitate ongoing expansion
n Invest in e-commerce initiatives to
accelerate our multi-channel strategy and
provide our customers with a seamless,
high-quality shopping experience
Dick’s Sporting Goods, Inc. | 2009 Annual Report 1