Dick's Sporting Goods 2009 Annual Report Download - page 12

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GOLF PRO SHOP
n We make selecting the right equipment
easy and enjoyable with on-site swing
analyzers and putting greens, special
order capabilities, and live broadcasts
of golf programming.
n Since cutting-edge technology is vital
to our customers, we are among the
first-to-market with new golf equipment
from the industry’s top manufacturers,
including TaylorMade, Callaway Golf,
Titleist, Cobra, FootJoy and Nike.
n Our exclusive Walter Hagen, Slazenger
and MAXFLI private brands offer an
innovative range of high-caliber equipment,
apparel, balls and accessories available
only at Dick’s and Golf Galaxy.
HIGHLIGHTS
Just as the mark of an exceptional golfer is consistent high-quality play,
the mark of a great pro shop is a consistent selection of great products
and services. As the largest specialty golf retailer in the nation, Dick’s
leads the industry in providing everything golfers need to play their best,
from brand-name equipment and accessories, to value-added services,
to expert guidance from on-site PGA and LPGA pros. Our product
assortment encompasses the newest releases in clubs and balls,
including cutting-edge products designed to improve accuracy, distance
and consistency. We also stock apparel, outerwear and shoes, along
with a growing selection of training devices and accessories. We fulfill
our commitment as an authentic golf specialty store by providing a full
range of value-added services, including custom fitting, club repair and
re-gripping. And because we are as serious about golf as our customers
are, we employ an extensive team of PGA and LPGA professionals. As a
result, Dick’s customers have on-site access to resident golf pros who
can offer expert product guidance and proven playing tips.
10 Dick’s Sporting Goods, Inc. | 2009 Annual Report