Dick's Sporting Goods 2009 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2009 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 106

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106

TEAM SPORTS
n Being a Dick’s customer means having
quick access to the newest and most
advanced merchandise from the industry’s
top manufacturers, including Nike, adidas,
Under Armour, Mizuno, Wilson, Easton-
Bell Sports, Rawlings, Warrior Sports and
more.
n We leverage our role as the Official Sporting
Goods Retailer of Little League Baseball
and Softball to function as a true Little
League destination by hosting in-store
events like player registrations and
instructional clinics, and offering discount
coupons and equipment donations to Little
League teams and coaches.
n Our sponsorship agreement with Major
League Soccer is just another way we
demonstrate our exceptional commitment
to team sports.
HIGHLIGHTS
Team sports demand a combination of skill and focus that must carry
through in every play, in every game. Making the cut requires non-stop
training and year-round access to high-quality equipment. At Dick’s
Team Sports store, we help players to stay in the game by continuously
stocking gear for a wide range of sports, including baseball, softball,
soccer, basketball, football, lacrosse, volleyball, wrestling, hockey and
more. We recognize that many of our Team Sports store customers are
parents and coaches who make purchases on behalf of young players,
so we make every effort to ensure that shopping at Dick’s is convenient
and practical. We carry items that are specifically designed for players
at every skill and participation level, and we use well-planned merchan-
dise displays to help our customers make quick and accurate product
comparisons. We staff our stores with knowledgeable sales associates
who can offer informed product guidance to a wide range of players
from novice to expert. And we carefully manage our inventory to ensure
that today’s team players can replenish the equipment and apparel they
need in every season of the year.
14 Dick’s Sporting Goods, Inc. | 2009 Annual Report