Dick's Sporting Goods 2009 Annual Report Download - page 17

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Team Sports \\ Athletic Apparel
ATHLETIC APPAREL
n Today’s high-performance athletic
apparel can make a meaningful difference
to athletes by helping to regulate body
temperature and provide reliable protection
in a wide range of conditions and terrains.
n Our extensive Women’s clothing section
includes high-quality garments that
combine great looks with advanced
performance features and are specifically
designed to meet the demands of a wide
range of athletic pursuits.
n We complement our athletic apparel, with
an extensive selection of outerwear from
industry leaders like Spyder, Burton, The
North Face and Columbia, including items
that are specifically designed for such
rugged pursuits as hunting, camping,
skiing and snowboarding.
Dick’s commitment to being the ultimate sporting goods destination
store includes offering a complete selection of athletic apparel. In our
Athletic Apparel store, where athletes, sports enthusiasts and fitness
consumers of all ages can get the high-performance clothing they need
to participate in a vast range of sports and athletic activities in every
season of the year. We focus on offering authentic garments that
not only look great, but also incorporate next-generation fabrics,
components, technologies and designs, all of which translate into clear,
high-performance benefits for our customers. In addition to stocking
apparel from such premier manufacturers as Under Armour, Nike,
Reebok and adidas, we often collaborate with these vendors to develop
exciting new items that are available exclusively at Dick’s. We also offer
a wide assortment of specialized clothing for swimming and other water
sports, cycling and yoga, and virtually every team sport under the sun.
HIGHLIGHTS
Dick’s Sporting Goods, Inc. | 2009 Annual Report 15