Dick's Sporting Goods 2009 Annual Report Download - page 24

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Apparel: This category consists of athletic apparel, outerwear and sportswear designed for a broad range of activities and
performance levels as well as apparel designed and fabricated for specific sports in men’s, women’s and children’s assortments.
Technical and performance specific apparel includes offerings for sports such as golf, tennis, running, fitness, soccer, baseball,
football, hockey, swimming, cycling and licensed products. Basic sportswear includes T-shirts, shorts, sweats and warm-ups.
Footwear: The Footwear Center, featuring hardwood floors and a track for testing athletic shoes, offers a diverse selection of
athletic shoes for running and walking, tennis, fitness and cross training, basketball and hiking. In addition, we also carry
specialty footwear including casual footwear and a complete line of cleated shoes for baseball, football, soccer and lacrosse.
Other important categories within the footwear department are boots, socks and accessories.
Hardlines:
Exercise and Team Sports. Our product lines include a diverse selection of fitness equipment including treadmills, elliptical
trainers, stationary bicycles, home gyms, free weights and weight benches. A full range of equipment and accessories are
available for team sports such as football, baseball, softball, basketball, hockey, soccer, bowling and lacrosse. Family recreation
offerings include lawn games and table games such as ping-pong, foosball and air hockey.
Outdoor Recreation. The Lodge, designed to have the look of an authentic bait and tackle shop, caters to the outdoorsman and
includes a diverse offering of equipment for hunting, fishing, camping and water sports. Hunting products include rifles, shotguns,
ammunition, global positioning systems, hunting apparel, boots and optics including binoculars and scopes, knives and cutlery,
archery equipment and accessories. Fishing gear such as rods, reels, tackle and accessories are offered along with camping
equipment, including tents, sleeping bags and other accessories. Equipment offerings for marine and water sports include
navigational electronics, water skis, rafts, kayaks, canoes and accessories.
Golf. The Golf Pro Shop, a golf shop with a putting green, golf simulators and launch monitors, includes a complete assortment of
golf clubs and club sets, bags, balls, shoes, teaching aids and accessories. We provide a complete range of expert golf services,
from custom club fitting, club repair, grip installation and shaft installation for drivers, irons and putters. We carry a full range of
products featuring major golf suppliers such as TaylorMade, Callaway, Titleist, Cobra, FootJoy and Nike Golf as well as our
exclusive brands, Walter Hagen, Maxfli and Slazenger.
Cycling. Our Cycle Shop, which is designed to sell and service bicycles, complete with a mechanics’ work area, features a broad
selection of BMX, all-terrain, freestyle and touring bicycles, scooters and skateboards. In addition, we also offer a full range of
cycling accessories including helmets, bicycle carrier racks, gloves, water bottles and repair and maintenance parts.
Our Stores
Each of our Dick’s stores typically contains five specialty stores. We believe our “store-within-a-store” concept creates a unique
shopping environment by combining the convenience, broad assortment and competitive prices of large format stores with the
brand names, deep product selection and customer service of a specialty store. Our Golf Galaxy stores are designed to deliver our
“Everything for the Game” strategy and create an exciting and interactive shopping environment that highlights our extensive
product assortments and value-added PGA and LPGA services.
Store Design. We design our Dick’s stores to create an exciting shopping environment with distinct departments that can stand on
their own as authentic sporting goods specialty shops. Our primary prototype store is approximately 50,000 square feet. Signs and
banners are located throughout the store allowing customers to quickly locate the various departments. A wide aisle through the
middle of the store displays seasonal or special-buy merchandise. Video monitors throughout the store provide a sense of
entertainment with videos of championship games, instructional sessions or live sports events. We also have another prototype
two-level store of approximately 75,000 square feet as a growth vehicle for those trade areas that have sufficient in-profile
22 Dick’s Sporting Goods, Inc. ¬2009 Annual Report