D-Link 2007 Annual Report Download - page 9

6 D-Link 2007 Annual Report
Emerging and Asia Pacific Markets
D-Link’s Emerging Markets and APAC have enjoyed
tremendous success over the last few years culminating in a
remarkable fiscal 2007. Emerging and Asia Pacific Markets now
constitute 48% of total revenue, and year over year sales
growth reached 23%.
Successful areas of emphasis include aggressively pursuing
Emerging Markets and strengthening D-Link’s leading market
positions in Russia, Latin America, the Middle East, and
Southeast Asia where there has been at least a 25% growth
rate, year over year. D-Link’s continued focus on local business
units has correlated with increased revenue and profits,
especially in Emerging and Asia Pacific Markets.
Russia as a market continues to demonstrate extreme growth
potential. This year, a majority of sales was attributed to
switching products, particularly Green Ethernet switches.
D-Link’s leadership in providing green technologies reinforces
the Company’s goal of being a responsible corporate citizen
and of pursuing and developing technology’s latest trends.
Due to the growing worldwide demand for products related
to ADSL, 3G, WLAN, WiMAX, VoIP and IPTV, D-Link has
enjoyed increased demand for their high-performance
switching and network solutions, as well as the Company’s
communications hardware, to support broadband providers.
D-Link Latin America’s growth in 2007 was due primarily to an
increase in the demand for broadband products and IP
surveillance cameras. iSuppli Corporation, a market-research
firm, believes this rise in IP surveillance sales globally is due to
rising security needs combined with technological
innovations. According to iSuppli, revenue in this segment is
expected to grow to $9 billion dollars by 2011, while
maintaining a Compound Annual Growth Rate of 13.2%.
D-Link Japan’s growth was due primarily to an increased
demand for core-to-edge managed switch solutions, while
Southeast Asia sought wireless switch solutions. These
products prove that Emerging and Asia Pacific Markets are
continuously upgrading their technological infrastructure and
are seeking highly reliable solutions for networking needs. As
these markets are further explored, D-Link will find increased
demand for its exemplary solutions.
D-Link’s ability to create strong partnerships between
governments, universities, hospitals and other growing
businesses and organizations continues to add profitability.
These strategic partnerships allow D-Link to work closely with
the same individuals to provide solutions that are client-
specific. In this year alone, D-Link has opened 22 new
operating business units, which will further allow D-Link to
diversify and reap region-specific benefits. As more local
business units are opened throughout the world, D-Link’s
already major presence on the global networking stage will
become even more prevalent and decisive.