D-Link 2007 Annual Report Download - page 11

D-Link, in 2007, set out to segment its offering and now truly
caters to the differing needs of its two key audiences: the
business and consumer markets.
8 D-Link 2007 Annual Report
Europe
2007 was an important and successful year for D-Link Europe.
In a region where many diverse cultures live side by side in a
geographically compact space, D-Link Europe succeeded last
year in contributing 29% to the corporation’s revenues.
Managed through its London Headquarters, D-Link’s
European team consistently strives for growth, reliability,
service and support. D-Link Europe operates on a principle of
“fusing a global vision with local insights,” successfully
adapting pan-European strategies to local opportunities.
From a sales and marketing perspective, D-Link Europe
accomplished three major milestones in 2007. The first major
milestone was the launch of the new Wireless N technology,
crowning D-Link as the market leader for Wireless N.
Secondly, the successful launch of the industry’s first “Green
Ethernet” products — that have earned a myriad of accolades
throughout Europe — as environmental factors grow to be
increasingly important in the purchasing decision. Lastly,
D-Link Europe made a sound investment into resources to
strengthen its B2B business, enhancing D-Link’s overall brand
awareness and securing important project wins.
Further to sales and marketing efforts, D-Link’s European
wide logistics service delivers real efficiency and distribution
performance, ensuring market-leading levels of customer
service with over 98% delivery accuracy. D-Link Europe has
shipped 7.7 million products from the 94,000 square foot
distribution and repair center based in London, whilst
carrying out 60,000 product tests and 40,000 product repairs.
Whilst the achievements of 2007 have been considerable,
D-Link Europe is now dedicated to continuing its expansion
during 2008. As the mature European market proves taxing
during a time of financial insecurity, D-Link Europe will ensure
its attention is evenly focused on the key market segments.
Building on the achievements of 2007, D-Link Europe aims to
further extend its reach into the B2B sector, maintain its
number 1 position in the Wireless N market where growth is
still forecasted, as well as target the service provider business
where Integrated Access Devices (IADs) are in demand.
Naturally, D-Link continues to uphold the green motto –
within its solutions and as part of its corporate social
responsibilities – with the European region being the most
demanding globally in expecting an environmental
conscience from all businesses.
To improve operational efficiency further, D-Link Europe is
determined to minimize the various physical constraints
involved in servicing the vibrant Eastern European emerging
markets. Efficiency will be further improved by consolidating
and streamlining the after sales service proposition for all its
customers with special emphasis on the business solutions
portfolio. D-Link is, in addition, committed to continuing to
reduce the environmental impact of its operations
throughout the supply chain, through technological as well
as process re-engineering projects.