D-Link 2007 Annual Report Download - page 13

North America
Many SMBs and Enterprises are selecting D-Link solutions over the more costly products
and services of other networking companies..
10 D-Link 2007 Annual Report
D-Link North America’s business units focus on innovation and
technology in both consumer and business products serving to
increase profitability.
Although D-Link North America’s revenue declined to 23% of
total sales, the Company is pursuing aggressive programs and
product diversification to generate new interest and sales.
The U.S market for business products remains strong. Many
SMBs and enterprises are selecting D-Link solutions over the
more costly products and services of other networking
companies. Sales’ focus and marketing campaigns aimed at
increasing revenue in the SMB and enterprise markets helped to
increase visibility of the outstanding solutions and value that
D-Link has to offer a growing business. The “Time to Think
D-Link” campaign focused on providing specific examples of
business-class devices that provide powerful networking
solutions at aggressive price points.
In addition to expanding business sales, D-Link was awarded a
GSA contract, which allows the Company to better serve
government agencies. This contract permits all federal
government users to easily access D-Link’s TAA-compliant, fully
managed business-class stackable switches. This contract
further developed the ongoing strategy of increasing channel
and product expansion.
Smart switching is the fastest growing category in business-
class switching. D-Link continues to strengthen and promote its
Web SmartTM line, and further reinforce its position in the North
American business market.
Internet surveillance is a hot topic among consumers and
business customers. D-Link remains active in building out its
network camera line with a focus on gaining market share in
this growing segment.
D-Link has been aggressive in the development of 802.11n
products for home and business. These efforts have laid the
groundwork for the Company to be a leading vendor in this
category. Wi-Fi N is projected to take over as the leading WLAN
technology by 2010. By the end of 2007, it had already
commanded 32% of overall Wi-Fi revenue, according to NPD.*
Further within the consumer and SOHO realm, D-Link has
embraced technology to aid energy saving among households.
D-Link Green Ethernet switches decrease energy costs by
reducing power consumption without hindering performance.
These switches are also among the many products that have
received certification from Energy Star for the use of energy-
efficient power adapters. These products provide increased
peace of mind to the environmentally conscious consumer.
In addition, D-Link has been aggressive in the consumer
network storage market. By the end of 2007, the Company took
the lead in market share, according to NPD. D-Link also plans to
enter the budding photo frame market with a Wi-Fi connected
device capable of accessing Internet content.
*NPD Group is a leading global provider of consumer and retail market research information for a wide range of industries.