D-Link 2007 Annual Report Download - page 15

12 D-Link 2007 Annual Report
Consumers & the Digital Home
The consumer demand for home networking continues to
grow at an impressive rate. Leichtman Research reports that
U.S. home broadband penetration reached 56% in 2007. 42% of
households used broadband to access the Internet in Europe
according to EUROSTAT.
As encouraging as the adoption of high-speed Internet in the
home is worldwide, what consumers are doing with that access
is truly exciting and illustrates the foresight of D-Link in
developing products for the digital home.
“Home networking is migrating beyond its PC-centric
beginnings to incorporate a variety of entertainment-oriented
consumer-electronics devices. Shipments of these network-
equipped devices, along with consumer PCs and home network
bridges and gateways, are expected to rise to 732.9 mln units by
2011, more than triple the 225.3 mln that were shipped in 2006,”
according to iSuppli.
D-Link’s innovations in the digital home, in hindsight, reflect the
Company’s ability to pragmatically analyze consumer trends
and provide the right products at the right time.
D-Link was first to market with 802.11n and the first to
incorporate the IEEE Draft 2.0 standard. D-Link offers a good,
better, best Wi-Fi N selection to consumers at great price points,
along with industry leading selectable and concurrent dual
band routers.
D-Link has offered network attached storage devices for a
number of years. In 2007 the DNS-323 2-Bay Network Storage
Enclosure became recognized for its flexibility and feature-rich
design. As an enclosure, the device allows consumers to choose
the amount of capacity they need, accepting hard disks of any
capacity easily formatted for RAID functionality or in a JBOD
configuration. The network storage enclosure can serve media
files to a wide range of connected devices in the home, making
it an important piece to any home or small office network.
Interest in Internet cameras grows as consumers continue to
better understand their application. D-Link Internet cameras
offer such features as low-light capability, remote control of
zoom, pan and tilt and even audio capture. Internet cameras
plug directly into an Ethernet network or provide the same
functionality through Wi-Fi, allowing them to be placed almost
anywhere. D-Link’s software makes it easy to set up and
manage one or multiple cameras and view them from
anywhere over the Internet.
When consumers need additional wired ports, D-Link's Green
Ethernet switches are the practical and responsible choice. They
implement special power-saving features that detect link status
and cable length and adjust power usage accordingly.
D-Link is a pioneer in the development of media players.
D-Link’s MediaLounge® line continues to make it easier for
consumers to stream additional Internet media from their PCs
to their TVs and home entertainment centers. In 2007, D-Link