Cobra 2006 Annual Report Download - page 8

6
In late 2006, Cobra acquired Performance Products Limited
(“PPL”), a designer and marketer of consumer electronic products,
including GPS-enabled speed camera detection systems and
personal navigation devices to consumers primarily in the U.K as
well as in Europe. PPL also markets its enigma data base of speed
camera locations. The acquisition will expand Cobra’s international
presence and bring substantial accretive value to Cobra.
There is explosive growth in the use of speed cameras for
safety and traffic control in Europe and the U.S. As a leader in
developing and marketing of speed camera detection systems, PPL
is at the forefront of this movement and is a profitable company
with the highly regarded brand name of Snooper®, innovative
products and an established network of mass merchandisers
and specialty retailers across the U.K. PPL management —Jason
2006 ANNUAL REPORT
Ballard, Steven Ballard and Shaun Tolley—will remain with PPL
and continue to drive its growth.
PPL’s line of satellite navigation products, which have the
latest in GPS location engineering and innovative design with a
range of attractive price points and features, include the Snooper
Indago and the Snooper Syrius, as well as the Snooper Strabo,
introduced in the first quarter of 2007. Each product features a
full-color LCD touchscreen, two dimensional and three dimensional
views and built-in rechargeable battery for cordless operation
and provides the option to download the enigma database. PPL
also markets five speed camera detection devices including the
Snooper Sapphire, Snooper S6-R Neo Plus and Snooper Evolution,
all of which use GPS location technology and the enigma database
to alert drivers to upcoming speed camera and hazard locations.
Performance Products
Limited’s line of GPS
locator products
incorporates the latest in
GPS location engineering
and innovative design, with
a range of attractive price
points and features.
2006 ANNUAL REPORT