Cobra 2006 Annual Report Download - page 11

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9
Once again, Cobra’s leadership
and thorough understanding of
its customer brings leading edge
technology to the marketplace at
an affordable price. The Company
anticipates more organic growth
for the radar detection category
in 2007.
BEST VALUE, LEADERSHIP
As for success with other legacy
products, Cobra’s supremacy in
the Citizens Band radio market
is unparalleled. Cobra’s 29LTD
is the best selling Citizens
Band radio in the world, first
premiering over 40 years ago.
This category stands today as
Cobra’s longest running product
line. And while the technological
communications landscape is
perpetually changing at a fast
rate, Cobra remains committed
to a legacy product redefined for
the marketplace; one that fills new niches and provides unique communication options. A thorough
understanding of the consumer’s needs and the search for alternative market opportunities enables
Cobra to maintain its leadership in the Citizens Band radio market.
First premiered more than ten years ago, Cobra’s two-way radios are market leaders today. Innovation
in the category continues to drive Cobra’s leading position in this legacy product market.
Having more than a decade
of experience in the radar
detection product category,
Cobra continues to offer
leading edge technology to
today’s consumer with the new
XRS R9G with an exclusive
Speed & Red Light Camera
database.