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Citrix Systems, Inc. 2006 Annual Report 3
Multiple Growth Engines
Our product portfolio is allowing us to bene t
from high-growth markets for virtualization,
application networking and “software as a
service” solutions.
is gives us three growth engines to leverage.
Our Application Virtualization products are
the industry’s “gold standard” and provide a
solid foundation for steady growth. Application
Networking, our newest product area, has
moved us quickly to the forefront of solutions
for branch o ce workers and Web-based
applications. Our Application Sharing products
leverage the explosive use of the Internet,
driving the growth of our Online Division’s
“so ware-as-a-service” business.
businesses more “information accountable”
through increased regulation, disclosure and
compliance inspection. And a younger work-
force—called “Echo Boomers”—is becoming a
major driver of new applications and workstyles.
Are these opportunities or threats?
We believe there are opportunities for those
who can seize the business advantages of
tapping into o shore talent, having granular
control over information security, easily
integrating acquisitions, quickly implementing
business reorganizations, smoothly handling
workforce disruptions and o ering exible
workstyles.
Businesses without these capabilities are
threatened and, I believe, will lag behind.  ey
will struggle with the pace of change in
an increasingly dynamic world—where the
distance between people and applications
steadily grows. At Citrix, we’re convinced that
the winners will be  uent with application
delivery because applications are the language
of business.
The last time I had a pizza delivered to
my home, I realized how incredibly strategic
“delivery” actually is. Imagine the value of
Amazon.com without FedEx providing reliable
delivery services. Imagine China’s  ree Gorges
Hydroelectric Dam without the electrical grid
that delivers the power. Imagine DirecTV
without the satellites to deliver high-de nition
programming to our homes. Now, imagine the
value of business applications without a system
for secure, reliable delivery—anywhere.
The fact is, most IT organizations have not
taken a holistic, architectural approach to
application delivery. Instead, they’ve taken an
incremental approach.  is becomes painfully
clear when their businesses are faced with
change.  ere’s widespread agreement that IT
systems for delivering applications are too
static, too complex, and cost too much to
maintain. Customers are stuck between the
realities of slow-growing technology budgets
and fast-changing business needs.
Citrix understands that a strategic, architec-
tural approach to application delivery is how
IT can become an enabler to business change
rather than a road block.  is is why we
believe application delivery will become a
de ning issue for IT over the next decade.
is is our opportunity.  is is why we’re
investing in a diverse set of products—as
end-to-end infrastructure for application
delivery—and, this is our complete focus.