Cathay Pacific 2010 Annual Report Download - page 7

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Cathay Pacific Airways Limited Annual Report 2010
5
Cathay Pacific and Dragonair enjoyed a strong and sustained improvement in their
businesses in 2010. The more stable operating environment enabled the airlines to
reinstate services that were cut back during the downturn, add new destinations and
announce important improvements in customer service. The Group remained
focused on further developing its home city, Hong Kong, as one of the world’s
leading international aviation hubs and reinforced its commitment to sustainable
development.
2010 in Review
Award winning products and services
In December, Cathay Pacific launched its new
business class seat, a passenger-led move to improve
comfort, versatility and functions. The new seat has
been designed with passengers’ needs firmly in mind.
It maximises space and affords both privacy and
freedom of movement. The seat is both wider and,
when fully flat, longer than its predecessor. All controls
are within easy reach.
The new business class seats will be installed on all
new long-haul aircraft and will be progressively
retrofitted on existing long-haul aircraft. The new seats
are expected to be installed in all long-haul aircraft by
February 2013.
We operate five lounges at Hong Kong International
Airport, four departure lounges and one arrival lounge.
In October we opened our latest departure lounge, The
Cabin. The design of this 1,339 square metre facility
follows that of our current lounges, but with new
features like The Deli and the Cathay Solus Chair.
After opening The Cabin, we started to renovate our
signature lounge, The Wing. The work will take place in
phases in order to minimise the impact on our
premium class passengers. We expect to complete
the renovation in the third quarter of 2012.
Our arrival lounge at Hong Kong International Airport,
The Arrival, won the Best New Lounge award from the
US edition of Travel + Leisure magazine.
We opened a new first and business class lounge in
Terminal 3 at London’s Heathrow International Airport
in July. This new facility offers passengers using our
busiest long-haul route a new level of pre-flight
comfort and service.
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Dragonair celebrated its 25th anniversary in 2010. To
mark the anniversary, one of its Airbus A330 aircraft
was painted in a special anniversary livery, there were
special inflight menus developed in conjunction with
renowned restaurants in Hong Kong, Beijing, Shanghai
and Taiwan. An anniversary website and
commemorative brochure were produced featuring
milestones in the airline’s development and there were
fare promotions.
Cathay Pacific won a number of prestigious awards in
2010, including the Total Caring Award (part of the
Caring Company Scheme organised by the Hong Kong
Council of Social Service), which recognised the
airline’s commitment to caring for the well-being of the
community, its employees and the environment.
Other honours for Cathay Pacific in 2010 included
being named, for the fifth year in a row, top company
in Hong Kong in the “Asia’s Most Admired
Companies” poll run by Wall Street Journal Asia, being
named Cargo Airline of the Year at the 2010 Centre for
Asia Pacific Aviation Awards (when it was praised for
responding astutely to the downturn and laying an
“exceptional platform” to benefit from China’s
economic and trade boom) and being named Carrier of
the Year in the Canadian International Freight
Forwarder Association awards in October.
Dragonair received a number of honours in 2010,
including being named World’s Best Regional Airline in
the annual Skytrax World Airline Awards, Best
Regional Airline in the TTG Asia Travel Awards and
Best Airline Economy Class in a Business Traveller
China reader survey.
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