Cathay Pacific 2010 Annual Report Download - page 11

Cathay Pacific Airways Limited Annual Report 2010
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Our FLY greener carbon offset scheme allows Cathay
Pacific and Dragonair passengers to offset the
environmental impact of their travel. In 2010, we
purchased offsets from two hydropower projects and
one wind turbine project in Mainland China.
Cathay Pacific produced a leaflet for corporate clients
in August aimed at encouraging more businesses to
participate in the FLY greener scheme.
In September we undertook, for the purpose of
compiling our next Sustainable Development Report, a
number of stakeholder engagement exercises. These
involved younger staff members, pilots, environmental
and social NGOs, sustainability experts, businesses
and university students.
Dragonair participates in the “Change for
Conservation” inflight charity fundraising programme.
The programme raises awareness of the importance of
nature conservation. Funds raised on Dragonair flights
(which aggregated over HK$7.9 million at the end of
2010) are used in Yunnan province in Mainland China,
to protect watershed areas, to help alleviate poverty
and to develop sustainable economic alternatives for
the local population.
Cathay Pacific continues its preparation for the
introduction of the European Union’s Emissions
Trading System (ETS) and put a system in place to
comply with regulations under the ETS. In October,
consultants were appointed to assist in the setting of
emissions targets.
In November we received the Green Supply Chain
Award from the Supply & Demand Chain Executive
magazine in recognition of our efforts to make
sustainability a core part of our supply chain strategy.
In November we participated in the Eco Asia Expo
2010 event, taking the opportunity to promote our FLY
greener scheme.
In December we renewed our annual Indoor Air
Quality Certification for Cathay Pacific City and ISO
14001 Certification for Cathay Pacific City and
Dragonair House.
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Contribution to the community
In March, Cathay Pacific won the Total Caring Award
(part of the Caring Company Scheme organised by the
Hong Kong Council of Social Service), which recognised
the airline’s commitment to caring for the well-being of
the community, its employees and the environment.
One-hundred students joined the fourth Cathay Pacific
“I Can Fly” programme in February. The students
participated in a six-month series of activities designed
to increase their knowledge of aviation and to foster
commitment to the community through self-designed
social service projects. Overseas trips were arranged
to Seattle, Toulouse, Tianjin and Adelaide.
The “CX Volunteers” continued to help the local
community. Their English on Air programme has
helped more than 1,000 Tung Chung school students
to improve their conversational English. Other
volunteering projects included a beach cleanup, a sale
of donated items to help the underprivileged, help for
the elderly in remote Lantau villages and collecting
Christmas gifts for needy children.
Cathay Pacific continued to support UNICEF through
its Change for Good inflight fundraising programme in
the programme’s 20th anniversary year. To date, the
airline’s passengers have contributed more than
HK$100 million to help improve the lives of
disadvantaged children around the world.
A new Change for Good donation envelope and a new
inflight video, featuring UNICEF ambassadors Leon Lai
and Miriam Yeung, were launched in September to
coincide with the 20th anniversary of the programme.
Staff from Cathay Pacific joined trips organised by
UNICEF to Kenya and Ethiopia to see at first hand how
funds from Change for Good are put to good use in
helping to improve people’s lives.
Cathay Pacific and Dragonair, helped by the Swire
Group Charitable Trust, donated HK$5 million to
support UNICEF’s relief work following the earthquake
in the Qinghai province of western China. Money
contributed by staff and passengers was matched by
the airlines.
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2010 in Review