Cathay Pacific 2010 Annual Report Download - page 10

8
Partnerships
The authorities in Mainland China have given formal
approval for our cargo joint venture with Air China, and
the two airlines are now in the process of completing
the necessary paperwork to enable operations to
commence. An existing Air China subsidiary, Air China
Cargo, will be used as the platform for the joint
venture. Air China Cargo is based in Shanghai and is in
a good position to exploit the attractive air cargo
opportunities in the Yangtze River Delta region. The
Group is selling four Boeing 747-400BCF freighters and
two spare engines to the joint venture. One of these
aircraft has already been sold to Air China Cargo. The
other three are expected to be sold in 2011 and 2012.
Cathay Pacific launched codeshare arrangements with
oneworld partners LAN, LAN Peru and Mexicana
Airlines, bringing three destinations in Central and
Latin America – Santiago, Lima and Mexico City – into
its network.
Russian carrier S7 became the 12th full member of
oneworld when it formally began offering the full
range of alliance benefits and services from November.
With the addition of S7, oneworld serves more than
750 destinations around the world.
Kingfisher Airlines, India’s only five-star airline, has
agreed to join oneworld and is expected to begin
flying as part of the alliance in 2011.
Germany’s second largest carrier, Air Berlin, has agreed
to become a full member of oneworld. NIKI, part of the
Air Berlin group, will become an affiliate member.
Japan Airlines has reaffirmed its commitment to
oneworld, following an extensive review of its
alliance strategy.
The oneworld alliance and its member airlines offered
support to LAN after its operations were affected by
February’s major earthquake in Chile.
Several new codeshare arrangements in North
America and Japan were announced towards the end
of 2010. The Japan Airlines code is now on Cathay
Pacific flights between Hong Kong and five
destinations in Japan and the Cathay Pacific code has
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2010 in Review
gone on Japan Airlines flights between Hong Kong,
Tokyo and a further 10 destinations in Japan. The
arrangements also extend to Japan Airlines’ flights to
Honolulu. Cathay Pacific launched codeshare services
with WestJet and Alaska Airlines and added eight
destinations to its existing codeshare network in
North America.
Environment
Cathay Pacific continues to work with international
organisations such as the United Nations Framework
Convention on Climate Change and the International
Civil Aviation Organization to ensure that the voice of
airlines is heard with regard to climate change.
We made presentations on climate change at the
Corporate Social Responsibility (CSR) Asia Summit
2010 in September, the Association of Asia Pacific
Airlines conference in October and the Climate
Leaders Group in Japan in December.
In March, we participated in the World Wildlife Fund for
Nature’s (WWF) Earth Hour. We switched off all non-
essential lighting in our buildings and on our billboards.
Cathay Pacific published its first Sustainable
Development Report in April. The report demonstrates
our intention to embed sustainable development
processes and principles in our operations. It was
given a top A+ rating under the Global Reporting
Initiative Guidelines.
Our environmental efforts were recognised in May
when Cathay Pacific collected a Silver Award (Sectoral
Awards – Transport and Logistics) in the 2009 Hong
Kong Awards for Environmental Excellence.
Our staff participated in a number of environmental
activities. Events were arranged with WWF including a
dolphin boat trip in June and a visit to the Mai Po bird
sanctuary in Hong Kong in August.
In August we had a fruitful session sharing
environmental best practice experiences with Air China.
In August Cathay Pacific was named as one of the top
airline picks in CLSA’s “Sustainable Airlines Thrifty
Flyers” report.
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