Cathay Pacific 2010 Annual Report Download - page 12

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Cathay Pacific continued its support for the Asian
Youth Orchestra, sponsoring its summer festival and
tour. The airline has supported the orchestra since its
formation in 1990.
Staff from the two airlines continue to support
handicapped children in Hong Kong through the work
of the Sunnyside Club.
In August, Cathay Pacific launched an appeal among
staff to help those affected by the flooding in Pakistan
and the landslides in Gansu. The money raised was
matched by the airline and a total of HK$1.5 million
was given to UNICEF to support its relief efforts.
Cathay Pacific and Dragonair confirmed their
commitment to their home city by putting the updated
Brand Hong Kong logo on their aircraft.
In December, 16 cadets graduated from Dragonair’s
Aviation Certificate Programme, which is jointly
organised with the Hong Kong Air Cadet Corps. 50
cadets have graduated from the programme in the five
years of its existence. Some now have careers in
aviation. The programme will be opened to the Hong
Kong public for the first time in 2011.
For the fifth consecutive year, Dragonair was named a
“Caring Company” by the Hong Kong Council of Social
Service, in recognition of its good corporate citizenship.
Cathay Pacific continued to support major events in
Hong Kong. In February the airline sponsored the
International Chinese New Year Night Parade, in
March it co-sponsored the Hong Kong Sevens rugby
event, in June it co-sponsored the Hong Kong Squash
Open (for the 25th consecutive year) and in
December it sponsored the Cathay Pacific Hong Kong
International Races.
Commitment to staff
In March, the Group made an ex gratia payment to all
staff who took part in the 2009 Special Leave Scheme
(which was introduced in 2009 to help the Company
reduce costs during the global economic downturn).
In August, following the improvement in business,
staff received an advance payment, in amounts
equivalent to two weeks’ salary, of their profit shares
for 2010.
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2010 in Review
In November, it was announced that a full 13th-month
discretionary bonus would be paid to eligible staff at
the end of the year and that, when the Group’s full
year results are published in March, eligible staff could
expect a profit share for 2010 equivalent to at least
three weeks’ salary in addition to the advance payment
of profit share made in August.
The Cathay Pacific Cadet Pilot Programme continues to
produce the next generation of local pilots, with
another 61 cadets graduating from the programme in
2010. To date, 359 cadets have graduated and work as
pilots at Cathay Pacific, with 57 former cadets now
working as Captains with the airline.
We regularly review our human resource and
remuneration policies in the light of local legislation,
industry practice, market conditions and the
performance of individuals and the Group. In May we
announced a new three-year profit sharing scheme
that will enable staff of both Cathay Pacific and
Dragonair to share in our success.
Cathay Pacific recruited almost 900 cabin crew in Hong
Kong in 2010. More than 12,000 applications were
received. We recruited principally in Hong Kong, but
also in Korea and Taiwan. We also added more cabin
crew in our overseas bases in San Francisco, London,
Bangkok and Singapore. We intend to recruit 800 to
1,000 more cabin crew in 2011.
Cathay Pacific launched a marketing campaign in
March which focused on members of our staff who
create the airline’s special brand of service.
Advertisements which highlight the professional and
personal qualities of customer-facing staff have been
backed up by a unique “Meet the Team” website.
More staff were featured in the second wave of the
campaign that was launched in September.
Cathay Pacific ran an internal campaign for staff to
create their own advertisements and confirm their
commitment to helping to take our standards of service
to new heights. More than 5,000 staff participated.
The sixth annual Betsy Awards ceremony was held in
June to honour Cathay Pacific and Dragonair service
staff who went beyond the call of duty to assist
passengers in need or to further the excellence of the
two airlines’ service.
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