Cathay Pacific 2009 Annual Report Download - page 25

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Review of Operations CARGO SERVICES | ASIA MILES
The delivery of 10 new-generation Boeing 747-8F
freighters will now commence in 2011, the
deliveries having been deferred as a result of delays
to the manufacturing programme at Boeing.
Under a supplemental agreement signed in January
2009 between our wholly owned subsidiary Cathay
Pacific Services Limited (“CPSL”) and the Airport
Authority of Hong Kong, our new cargo terminal at
HKIA is now scheduled to open in mid-2013. The
terminal, which will be designed, constructed and
operated by CPSL, was originally due to open in the
second half of 2011 but completion was deferred as
a result of the economic downturn.
ASIA MILES
Asia Miles, our travel reward programme, continued
to grow and at the end of 2009 had more than three
million members.
The number of Asia Miles partners increased to
more than 400 in nine categories including airlines,
hotels and major financial institutions.
Over 90% of Cathay Pacific flights carried
passengers redeeming frequent flyer miles.
There was a 9% growth in flight redemptions from
Asia Miles members on its 20 partner airlines.
In October, Asia Miles launched the first Asia Miles
co-branded card with Bank of Communications in
Mainland China, a major milestone in the
development of the Asia Miles programme in the
fast growing Mainland China market. This new co-
branded credit card offers frequent Mainland China
travellers the ease of earning miles through auto-
mileage conversion, plus the opportunity to redeem
airline tickets and other lifestyle rewards.
To support the growth of Asia Miles in Mainland
China, a Beijing call centre was established
in November for Putonghua speaking Asia
Miles members.
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ANTITRUST INVESTIGATIONS
Cathay Pacific remains the subject of antitrust
investigations and proceedings by competition
authorities in various jurisdictions and continues to
cooperate with these authorities and, where
applicable, defend itself vigorously. These
investigations are ongoing and the outcomes are
subject to uncertainties. Cathay Pacific is not in a
position to assess the full potential liabilities but has
made a provision of HK$80 million in respect of such
liabilities in its 2009 accounts.
Cathay Pacific Airways Limited Annual Report 2009 23