Cathay Pacific 2009 Annual Report Download - page 10

2009 in Review
We also boosted Common Use Self-Service Check-
in in various overseas destinations and now have
the facility available in 16 airports.
The popular “Meet the Team” mini-site at Cathay
Pacific, which features insights into the people
behind Cathay Pacific’s success, was made available
for iPhone users.
An innovative CX Mobile and KA Mobile application
was made available for users of iPhones,
Blackberrys and other smart phones, enabling
passengers to check in for flights, download City
Guides and retrieve other useful travel information
from Cathay Pacific and Dragonair mobile sites.
Development work on our new Passengers Services
Systems project was stepped up in 2009. The
sophisticated new system is expected to replace
legacy reservations, load control and check-in
systems by November 2011.
Partnerships
The oneworld alliance celebrated its 10th
anniversary in February 2009. To mark its ongoing
commitment to the alliance, Cathay Pacific painted
three of its aircraft – an Airbus A330-300, an Airbus
A340-300 and a Boeing 777-300ER – in a special
oneworld livery.
oneworld welcomed Mexicana as the 11th full
member of the alliance in November. Two of the
Mexican carrier’s subsidiaries – MexicanaClick and
MexicanaLink – joined as oneworld affiliates.
In February 2010, India’s Kingfisher Airlines
announced its intention to become a full member of
the oneworld alliance.
Russian carrier S7 Airlines has committed to
become a member of oneworld. It will begin
offering the alliance’s full range of services, benefits
and fares later in 2010.
As an affiliate member of the oneworld alliance,
Dragonair continues to provide alliance passengers
with unrivalled access to destinations in Mainland
China through the Hong Kong hub.
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Cathay Pacific commenced a new codeshare
service with Finnair on its flights from Hong Kong to
Brisbane in May. Finnair also puts its “AY” code on
Cathay Pacific flights to Bangkok, Melbourne, Perth
and Sydney.
A codeshare cooperation between Cathay Pacific
and Air Pacific commenced in December as the
latter began a new service between Nadi, Fiji, and
Hong Kong.
Cathay Pacific now codeshares with Dragonair on
the latter’s twice-daily Guangzhou service which
started in September. At the same time we
terminated our codeshare cooperation with China
Southern on this route.
In February 2010, we announced that we had
entered into a framework and other agreements
with Air China and others under which Cathay
Pacific and Air China have agreed to establish a
jointly owned cargo airline. The agreements are
conditional upon the obtaining of all necessary
approvals of regulatory bodies and the approvals of
independent shareholders of Cathay Pacific and Air
China. The joint venture company is Air China Cargo,
in which Cathay Pacific will, upon completion of the
agreements, have a 25% equity interest and an
additional 24% economic interest. Cathay Pacific’s
investment in the joint venture will be funded by the
sale to the joint venture company of four Boeing
747-400BCF freighters and two spare engines. The
formation of the cargo joint venture represents an
important development in the cooperation between
Cathay Pacific and Air China. Air China Cargo will
begin operating in the summer of 2010 with Beijing
and Shanghai as its principal operating bases.
Environment
In February 2009 we hosted the first formal meeting
of the Aviation Global Deal Group, which aims to
contribute to the debate about the inclusion of
emissions from international aviation in a global
climate change treaty.
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