Casio 2006 Annual Report Download - page 12

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XD-ST4800
Model for students with enhanced listening function
In Japan, electronic dictionaries are not only tools for language learning, but are also taken on business trips
and other trips abroad. In a market like this, Casio’s electronic dictionaries with attractive new features,
including easy-to-read high-resolution screens and high-quality audio pronunciation features, are gaining
growing popularity, and consequently, an overwhelming share of the market.
In February 2006 we implemented large-scale model changes, equipping over 80% of our new products
with audio pronunciation capabilities. These new electronic dictionaries reproduce the pronunciation of
important vocabulary words, which have been recorded by native speakers of each foreign language, while
other words and expressions are read aloud by a synthetic voice. This feature has been well-received by
customers, making our new electronic dictionaries hit products.
One social development behind our decision was the inclusion of an English listening comprehension
test as part of the university entrance exams for Japanese universities from 2006. Meanwhile, Japanese
business people who make contact with overseas clients and business associates frequently need electronic
dictionaries equipped with audio pronunciation capabilities.
Overseas, anticipating the future needs of the Chinese market, Casio entered this market in April 2005.
Casio will maintain its high market share by working to accurately identify its customers’ needs and develop
products that incorporate the latest features. The Company has already made inroads in such markets as
South Korea, Germany and Spanish-speaking countries, and now China. In this way, we are making steady
efforts to cultivate new markets and expand existing markets for electronic dictionaries. We are making full
use of the know-how gained in the domestic market to identify potential demand in overseas markets.
Electronic
Dictionaries
10 CASIO COMPUTER CO., LTD.