Casio 2006 Annual Report Download - page 11

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Our timepieces, led by our G-Shock brand, have carved out a strong position in the world market.
Timepieces, one of our core businesses, boasts a stable share in world markets, and continues to achieve a
high level of profi tability. The world timepiece market, as a saturated market, cannot be expected to show
substantial growth in the future. Amid this environment, our main strategy has been to develop a market for
solar-powered radio-controlled watches, a high-value-added product that makes full use of the Company’s
core technologies. Casio has been steadily increasing its share in those markets that have the necessary
infrastructure for radio transmissions – Japan, Europe, and North America – and this product category
continually shows a year-on-year rise in its contribution to total sales in the timepiece operations.
In the term under review, regarding our fl agship brand Oceanus, a solar-powered radio-controlled analog
watch, we expanded our lineup of men’s watches and launched our fi rst ladies’ model, with chronographic
features, in November 2005. For this latest model, we have developed a new, slim (4.5mm) module that is
operated by fi ve motors. It features seven hands, with dials showing the time overseas and chronographic
measurements. As for our other brands, which include G-Shock and Baby-G, we are incorporating
solar-powered radio-controlled technology. At the end of March this year, we launched i-Range, a
multi-band model that maintains its accuracy through the reception of transmissions from fi ve stations
worldwide – two in Japan, and three others, in Germany, the U.K. and the U.S.
We will work to expand our business in solar-powered radio-controlled watches. Specifi cally, by
strengthening the Oceanus brand, we aim to offer expanded product lineups for both men and women,
to increase our share of the analog-type watch market. We will make further efforts to develop
multiple-band radio-controlled watches that are able to receive radio transmissions from fi ve stations
worldwide.
Solar-Powered
Radio-Controlled
Watches
OCW-600WCE-7AV-ER
9
Annual Report 2006