Casio 2006 Annual Report Download - page 10

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Focusing on fi ve strategic businesses
to achieve further growth and
profi tability
Casio is positioning its timepieces, electronic dictionaries, digital
cameras, cellular phones, and TFT LCDs as its fi ve strategic
businesses. In particular, timepieces and electronic dictionaries are
the main elements of the Company’s core Stable Business, which are
expected to generate a sustainable and high level of earnings, given
their high market share. We are also focusing our efforts on products
in our Expansive Businesses category, such as digital cameras, cellular
phones and TFT LCDs, which have good growth potential. Our plan
for achieving sustainable growth is to invest the profi ts generated by
the Stable Businesses into Expansive Businesses, to increase in global
market share and raise brand value. In this way, our fi ve strategic
businesses will serve as the engines of Casio’s growth strategy.
5
Five Strategic Businesses
8CASIO COMPUTER CO., LTD.