Carphone Warehouse 2014 Annual Report Download - page 4

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Carphone Warehouse Group plc
Annual Report 2014
02
STRATEGIC REPORT
CARPHONE WAREHOUSE GROUP
Founded by Sir Charles Dunstone in 1989, today Carphone Warehouse ("CPW")
isthe largest independent multi-channel telecommunications retailer in Europe.
CPW specialises in mobile handsets, tablets and other connected devices,
combininghardware with connections to create subsidised propositions.
Inrecentyears it has started to offer a range of managed services tothird parties.
OWN CHANNELS
CPW has a range of store formats across Europe, together
withwell-developed online propositions, offering specialist and
independent advice in areas of product andservice complexity.
OWN STORES
— Our own stores typically vary in size from  sq ft to , sq ft
— Larger stores offer a broader range of products and services
FRANCHISE
— Franchise stores operate in Mainland Europe under
thePhoneHouse brand
— Lease held by franchisee
— Allows CPW to build scale with little or no upfront investment
ONLINE
— Transactional websites in all CPW’s retail territories
— Supports the retail business, allowing customers to research
products and find stores online
— A range of online brands alongside Carphone Warehouse
andPhone House, including esave and mobiles.co.uk inthe UK
and Typhone in the Netherlands and Germany
DEALER
— Sale of mobile handsets to, and management of MNO
connections on behalf of, smaller or non-specialist retailers
anddistributors
— Our largest operation is in Germany, through our Mobile World
Distribution business
GEEK SQUAD
CPW also offers a range of services through the Geek Squad including:
— technology support: device set-up; data back-up and transfer
services; remote technical support from our highly trained
GeekSquad agents;
— insurance: providing protection from loss, theft or damage
tocustomers' devices; and
— repairs: largest in-house mobile phone repair facility in the UK
and well-developed processes across Europe.
1,732 292Own stores Franchise stores
PORTUGAL
IRELAND
UK
SPAIN
NETHERLANDS
SWEDEN
3
157
91
771
178
9
356
91
68
145 GERMANY
34
121
Business overview